Events

1. Journalism Workshop

A workshop with industry experts to gain insights on roles, responsibilities and scopes in Print & Electronic Journalism

2. Selfie Workshop

A 5 days cumulative workshop with your favorite RJ Aditi, Renowned Psychiatrist Dr. Prashant Bhimani & Professional Photographer Ketan Modi

3. Gujarati Film Industry – The Way Forward - A one day Symposium on Gujarati Cinema

Date: 6th Feb, 2016 Saturday
Venue: LJ Auditorium, LJ Campus, Opp. Divya Bhaskar Press, Near Andaz Party Plot Between Kataria Motor and Sanand-Sarkhej Circle,S. G. Highway, Ahmedabad-38221
LJ Institute of Media and Communications (LJIMC) organized a one day Symposium on Gujarati Cinema; “Gujarati Film Industry – LJ Institute of Media and Communications (LJIMC) organized a one day Symposium on Gujarati Cinema; “Gujarati Film Industry – The Way Forward” on February 6, 2016, New LJ Campus, Sarkhej, Ahmedabad. This symposium had been organized to identify challenges and discuss the way forward of Gujarati film industry. The symposium was being attended by film industry professionals, media professionals, media students and other film enthusiasts of Gujarati Cinema.

The Guest of Honour for the Symposium was Shri P K Laheri, philanthropist & Retd. Chief secretary Government of Gujarat. Being closely involved with the framing of guidelines for Gujarati film makers in the past, he too wished that the current policy announced would boost up the morale of Gujarati Film fraternity to craft good films for the viewers.

The symposium had a good mix of speakers from academic researcher scholars, writers, critics, actors, producers, financers, radio jockey, TV & Print media fraternity. The symposium was divided into sessions which tried to address issues of Gujarati Film Industry with respect to content, infrastructure, economy, financing, distribution PR and marketing.

Mr. Amrit Gangar, an author, theoretician, curator and film historian gave an Overview of the Gujarati Film Industry and said “ Technical aspects should not be given the first priority for film makers, it is the content in scripts which decides the fate of a movie. As Cinema is a temporal art and not a visual art alone. It is very necessary for a filmmaker to understand that there are parameters involved in creating a good script.”

Ms. Bhawana Somaaya, a film Critic, Editor, Columnist & Author was one of the panelists for the session on Content in Gujarati Films. According to her “good content is something which touches the heart and should be original as it always comes from within. Pirated or copied scripts should not be encouraged in any film industry. Regional Literature can be the best source to create content for regional film industry.”

Mr. Mihir Bhuta, member of the Censor Board & Gujarati writer the next panelists for Content in Gujarati Films said, “The actor and the director have their personal sources of inspiration to depict a story and they both have a freedom to do so. An inspired story cannot be called a pirated version as the director has the full right to do so in any art form.”

Mr. B S Bhatia, former director DECU-ISRO, one of the inspirations in organising this symposium reiterated that “it is necessary to conduct research on the Gujarati entertainment industry since it has still not being able to set in its foothold in the overall business of film making. Once all the shortfalls are overcome, the day is not far behind when Gujarati Cinema would also get its due recognition in the international arena.”

Mr. Siddharth Randeria, an eminent Film & Theatre Actor addressed the august gathering through a video recording and put forth his views on creating sustainable content from theatre. The way ‘Gujjubhai the great’ had created waves across the mass, on a similar note many more such scripts can be developed from theatre too but adhering to the format of Cinema.

Mr. Tushar Shukla, an eminent Poet and lyricist of Gujarat expressed his view on content in Gujarati Films and said “It is very essential that Gujarati literature is depicted in Gujarati cinema, good Gujarati novels can be adapted as a Gujarati films. The grammar of film making is totally different from that of writing a novel but the film maker is the person who can bring about the catalytic change in depiction of the story through his/her vision. Including pun intended lines in any film is fine till the time the limit is not crossed.”

Ms. Ragini, a very popular actor of yester year Gujarati Films and famous Theatre Actor, spoke about her personal experiences and the difficulties involved in film making in the past era. “All these technical hurdles have been overcome in the current era but we still need to ponder on the content. Till the time the current generation of film makers start reading and observing good cinema, we would have a dearth of good films in Gujarati film industry.”

Prof. A.F. Mathew, associate professor, Humanities & Liberal Arts in Management at IIM Kozikode and a film scholar gave an overview of Regional Film Industry in India and the world cinema scenario. He too stressed on film makers being non readers and observers of good cinema. The stark realities of society are not at all addressed by any of the film makers whether be it regional or Bollywood. Film makers cannot be insensitive towards the issues of the society.

Mr. Hiten Kumaar, most popular actor of Gujarati Cinema for past three decades talked about the challenges faced by the current Gujarati Film Industry. He tried to link the gap between the Turban and Urban era of film making. According to him films are made for entertainment for mass as a whole and to categorize them for specific audience makes no sense.

In the session for Finance/ Infrastructure / Resources/ Distribution/ PR & Marketing of Films there were speakers like Prof. Kartikey Bhatt, a research scholar on economics of film making, according to him “you either make films content or for currency involved in it. When you make films for content then the currency (in terms of output) should not bother you. But if it is for money alone then one needs to hire an economic advisor from the beginning to get into the money spinning business, complaining about it after the film is released makes no sense in this business.” Mr. Himal Parikh, Director, Interface Capital Markets Pvt Ltd; and Mr. Vandan Shah, a Film Distributor gave an insight into the various avenues which have opened up in financing and distribution of regional films, they also stressed on the need to curb piracy of Gujarati films online.

Mr. Anuj Poddar, Executive Vice President, Viacom18 Media Pvt Ltd, made a strong call for action to get Gujarati films on satellite television. As this would help in getting the filmmakers project their craft to a wider audience and to also get their finances safeguarded. But this all would be possible only when a professional approach of crafting a film is being followed in Gujarati Film Industry too. They need to have a realistic approach, as the category of Gujarati entertainment is under developed.

The symposium also included a session on Portrayal of Gujarati Films on various media platforms like radio, print and television; there were a few positive exchanges between the film fraternity and radio representatives for the allocation of time slots for Gujarati films on Gujarati FM stations; which we all expect to increase with the new stations coming up in phase three of radio expansion.

There was a brief discussion on the recently announced Gujarati film policy by the Government of Gujarat, here too the aspiring youth and budding directors welcomed the fresh initiatives by the GOG and helped the same would boost the industry ahead.

Jok Jagruti Trust, LJ Institute of Media & Communications (LJIMC) and LJ Media Research Centre (LJMRC) successfully conducted first ever academic forum for the future of Gujarati Cinema. The reason why this symposium was a landmark event is because it was attended by film scholars, filmmakers, film professionals, media professors and media students across the state. We had 650 persons who participated in this academic event through the day. The purpose of this symposium was to identify the challenges of Gujarati Film Industry and discuss the way forward; to overcome these challenges.

The important discussions held during the symposium would soon be published in the form of a book, as these points will surely help the film industry look beyond the current phase. One of the most important points why LJIMC held this symposium was to act a catalyst in bringing about an exponential growth for Gujarati Cinema. The symposium had proper representation of both so called urban and other main stream filmmakers.

Host: Prof. Manish Shah (Vice President, LJK)
Organizing Committee: Mr. Viral Shah
Mr. Darshan Ashwin Trivedi
Ms. Komal Vora Shah
Advisory Body: Prof. B. S. Bhatia
Mr. Dhiren Avasia
Mr. Dhimant Purohit
Academic Council: Prof. B. S. Bhatia
Mr. Dhiren Avasia
Mr. Darshan Ashwin Trivedi
Content Team: Ms. Malti Mehta
Ms. Komal Vora Shah
Mr. Bhavesh Bhanu

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4. LJIMC seminar on ''Film Production as a Career in Media & Entertainment Industry'.

Date & Time: 25th July, Saturday from 4:00pm – 5:00pm
Speakers: Mr. Ashish Kakkad, Mr. Abhishek Jain
Venue: MCA Auditorium, 2nd Floor, LJ MBA College Premises, LJ Campus
The seminar was for Graduate & Under Graduate students who aspire to make a Career in Media & Entertainment Industry.

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5. The Future of News: Where are We Going Online and What to Do to Get the Story Right

In collaboration with U.S. Consulate Mumbai, a Media Training Workshops on July 23, 2015, at LJ Institute of Media & Communications (LJIMC), LJ Campus, S. G. Road.
The Consulate had invited an international journalist Mr. James Crabtree, Mumbai Bureau Chief, Financial Times as a guest speaker for the training workshop. Short profile of Mr. James Crabtree:
James Crabtree, Mumbai Bureau Chief, Financial Times
James Crabtree leads coverage of corporate India for the FT, having previously worked on the paper's opinion page in London, as Comment Editor. Prior to joining the FT, James was the deputy editor of Prospect, Britain's leading monthly magazine of politics and ideas. He has also written for a range of global publications, from the Economist to Wired. Before to returning to journalism, James worked as a senior policy advisor in the UK Prime Minister's Strategy Unit, and also for various think tanks in London and Washington DC. He spent a number of years living in the United States, initially as a Fulbright Scholar at the Harvard's Kennedy School of Government. He lives in Mumbai with his wife Mary, their baby son Alexander, and two large fluffy Maine Coon cats.

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